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Why Rival IQ
Free Tools
- Head-to-Head Reports
  - Instagram
  - Facebook
  - Twitter
  - TikTok
- Live Benchmarks
  - Alcohol
  - Retail
  - Higher Ed
  - Skincare
  - Makeup
  - Sports Teams
  - Nonprofits
  - All Industries…
Resources
About
Pricing
Free Trial
Log in

Live Social Media Benchmarks for
Alcohol

Live Alcohol industry benchmarks and social media analytics from brands included in our latest Social Media Industry Benchmark Report. See how your brand compares with these Alcohol brands.

In the Past 30 Days...

POSTS PER brand
PER WEEK

3.5

ENGAGEMENTS
PER POST

234.2

ENGAGEMENT RATE
PER POST

0.17%

In the last 30 days, the average brand in this landscape has grown their audience by <0.1%. White Claw grew faster than everyone else, with 0.7% growth! On average, each post in this landscape earns more than 234.2 engagements. Aguardiente Nectar is topping the charts with more than 576.0 engagements per post on their 33 posts in the last 30 days.

Alcohol Brands in This Social Landscape

Buffalo Trace

Buffalo Trace

802k Followers

0.00% Engagement Rate

White Claw

White Claw

473k Followers

0.06% Engagement Rate

Ballast Point

Ballast Point

473k Followers

0.05% Engagement Rate

Woodchuck Cider

Woodchuck Cider

367k Followers

0.05% Engagement Rate

Aguardiente Nectar

Aguardiente Nectar

353k Followers

0.35% Engagement Rate

Night Shift Brewing

Night Shift Brewing

202k Followers

0.09% Engagement Rate

Angel's Envy

Angel's Envy

195k Followers

0.16% Engagement Rate

Fiddlehead Brewing

Fiddlehead Brewing

77.4k Followers

0.00% Engagement Rate

Schell's Brewery

Schell's Brewery

76.5k Followers

0.53% Engagement Rate

Key Trends for Alcohol

New Releases
Alcohol brands like craft beermaker Garage Project flocked to Facebook to release new and limited edition beers directly to fans, which led to tons of engagement. Read the full report »

Celebrity Influencers
If your alcohol brand happens to have a celeb at its center, it’s okay to lean hard on their face and fame to boost engagement on your brand’s posts. See more alcohol trends »

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Instagram

Top-Performing Posts

Aguardiente Nectar

337 Likes • 707 Comments

𝐆𝐀𝐍𝐀 𝐁𝐎𝐋𝐄𝐓𝐀 𝐏𝐀𝐑𝐀 𝐄𝐋 𝐂𝐎𝐍𝐂𝐈𝐄𝐑𝐓𝐎 𝐃𝐄 silvestredangond y jmdelaespriella El último baile tour está cerca y tú puedes vivirlo en primera fila 🕺🏼🔥 Solo tienes que: 🔍 Buscar todas las botellas de NECTAR Sugar Free 🗨️ Comentar cuántas veces encontraste la botella 📲 Seguirnos en aguardientenectar_oficial ¡Y listo! Entras a participar por boletas dobles pa’ este fiestón que nadie …

Engagement Total

1.04k

Engagement Rate

2.16%

View On Instagram

Aguardiente Nectar

209 Likes • 418 Comments

El Último Baile Tour de silvestredangond y Juancho De La Espriella está cerca y tú puedes vivirlo en primera fila 🕺🏼🔥 Solo tienes que: 🔍 Buscar todas las botellas de NECTAR Sugar Free 🗨️ Comentar cuántas veces encontraste la botella 📲 Seguirnos en aguardientenectar_oficial ¡Y listo! Entras a participar por boletas dobles pa’ este fiestón que nadie se …

Engagement Total

627

Engagement Rate

1.30%

View On Instagram

Angel's Envy

304 Likes • 2 Comments

The second annual Downtown Pickleball Street Fest turned Main Street into a pickleball paradise! Thank you to everyone who hit the courts, sipped Peach Smash cocktails, and soaked in the vibes last Saturday.

Engagement Total

306

Engagement Rate

0.33%

View On Instagram

Ballast Point

221 Likes • 0 Comments

Next time you're at petcopark you know where the goodies are😉 #brewedforthefaithful #swinginfriarale

Engagement Total

221

Engagement Rate

0.10%

View On Instagram

White Claw

199 Likes • 0 Comments

Catch me pulling up to the function like…

Engagement Total

199

Engagement Rate

0.08%

View On Instagram

Schell's Brewery

170 Likes • 9 Comments

Sure, Jan. It’s July. We don’t care. We’re ready for some Oktoberfest! 🍻🇩🇪 #oktoberfest #beer #beach #summer #readyornot #hereforit

Engagement Total

179

Engagement Rate

0.96%

View On Instagram

White Claw

144 Likes • 4 Comments

Don’t tell my boss though 💫

Engagement Total

148

Engagement Rate

0.06%

View On Instagram

Schell's Brewery

105 Likes • 0 Comments

German beer from a German brewery at a German festival — we were made for this. 😎🍻 Kick off the festival season with us at Bavarian Blast in New Ulm!

Engagement Total

105

Engagement Rate

0.57%

View On Instagram

Night Shift Brewing

92 Likes • 2 Comments

Looking for Boston’s best patio, start (and stay) at Lovejoy. . . . . . #NIGHTSHIFT #nightshiftbrewing #nightshiftbrewery #lovejoy #lovejoywharf #craftbeer #boston #bostonma

Engagement Total

Engagement Rate

0.08%

View On Instagram

Ballast Point

89 Likes • 1 Comments

20 years of Sculpin. That’s a lot of hops- and a hell of a legacy. We’re not getting sentimental. We’re getting stronger 💪 To celebrate two decades of bold flavor, we brewed up Imperial Sculpin Double IPA – a hopped-up, amped-up tribute to the OG. And yeah… we canned it. Because legends deserve to travel. Now available for …

Engagement Total

Engagement Rate

0.04%

View On Instagram

Angel's Envy

71 Likes • 0 Comments

When you’re ready for the 19th hole, it’s time for a Daycap with an Angel’s Envy Peach Smash.

Engagement Total

Engagement Rate

0.08%

View On Instagram

Night Shift Brewing

47 Likes • 1 Comments

The Dog Days are here. Dog Days sips soft and smooth, with notes of lemon bars, lemon peel, and sweet pineapple. It bursts with citrus flavors and a pleasantly bright bitterness. $1 from every 4-Pack of Dog Days will be donated to mspca.angell. Founded in 1868, the MSPCA-Angell protects animals, prevents cruelty, and promotes a just and …

Engagement Total

Engagement Rate

0.04%

View On Instagram

Facebook

Post Type Breakdown

19% Video

<0.01% Engagement Rate

70% Image

0.08% Engagement Rate

11% Other

0.27% Engagement Rate

Top-Performing Posts

Schell's Brewery

309 Reactions • 3 Comments • 20 Shares

German beer from a German brewery at a German festival — we were made for this. 😎🍻 Kick off the festival season with us at Bavarian Blast in New Ulm!

Engagement Total

332

Engagement Rate

0.73%

View On Facebook

Aguardiente Nectar

181 Reactions • 2 Comments • 1 Shares

𝐋𝐨 𝐧𝐮𝐞𝐬𝐭𝐫𝐨 𝐞𝐬 𝐞𝐭𝐞𝐫𝐧𝐨. 𝐂𝐨𝐦𝐨 𝐞𝐥 𝐬𝐚𝐛𝐨𝐫 𝐝𝐞 𝐧𝐮𝐞𝐬𝐭𝐫𝐨 𝐚𝐠𝐮𝐚𝐫𝐝𝐢𝐞𝐧𝐭𝐞 𝐍𝐄𝐂𝐓𝐀𝐑. 🎉🎺 Porque podrán llegar muchos pero no tienen nuestra esencia. 🔥🥃 𝐍𝐄𝐂𝐓𝐀𝐑, 𝐦𝐚́𝐬 𝐪𝐮𝐞 𝐮𝐧 𝐚𝐠𝐮𝐚𝐫𝐝𝐢𝐞𝐧𝐭𝐞 #Másqueunaguardiente #Nectar #Aquisetomanectar #NectarBogotá #NectarCundinamarca #ColombiaTomaNectar

Engagement Total

184

Engagement Rate

0.06%

View On Facebook

Schell's Brewery

129 Reactions • 9 Comments • 6 Shares

No beach or lake day is complete without a Sangria 🏖️😎

Engagement Total

144

Engagement Rate

0.31%

View On Facebook

Schell's Brewery

92 Reactions • 1 Comments • 2 Shares

#SchellsHistoricThursday - The Walnut Trees In 1978, during a challenging chapter in Schell’s story, a surprising hero stepped in to help — the walnut trees growing right here on the brewery grounds. One in particular, which would have been near today’s deer pen, was extraordinary: 35 inches in diameter, 31 feet to its first limb, free from …

Engagement Total

Engagement Rate

0.21%

View On Facebook

Ballast Point

76 Reactions • 2 Comments • 0 Shares

Next time you're at @petcopark you know where the goodies are😉 #brewedforthefaithful #swinginfriarale

Engagement Total

Engagement Rate

0.05%

View On Facebook

Ballast Point

61 Reactions • 10 Comments • 1 Shares

Celebrate 20 years of Sculpin with us! Enter for a chance to win a 20th Anniversary Experience for you and three friends at one of our Ballast Point tasting rooms! Link is in our bio!

Engagement Total

Engagement Rate

0.04%

View On Facebook

Angel's Envy

62 Reactions • 1 Comments • 2 Shares

Engagement Total

Engagement Rate

0.09%

View On Facebook

Aguardiente Nectar

29 Reactions • 25 Comments • 2 Shares

𝐆𝐀𝐍𝐀 𝐁𝐎𝐋𝐄𝐓𝐀 𝐏𝐀𝐑𝐀 𝐄𝐋 𝐂𝐎𝐍𝐂𝐈𝐄𝐑𝐓𝐎 𝐃𝐄 @silvestredangond y Juancho De La Espriella El último baile está cerca y tú puedes vivirlo en primera fila 🕺🏼🔥 Solo tienes que: 🔍 Buscar todas las botellas de NECTAR Sugar Free 🗨️ Comentar cuántas veces encontraste la botella 📲 Seguirnos en @aguardientenectar_oficial ¡Y listo! Entras a participar por boletas dobles pa’ este fiestón …

Engagement Total

Engagement Rate

0.02%

View On Facebook

Ballast Point

27 Reactions • 4 Comments • 0 Shares

Engagement Total

Engagement Rate

0.02%

View On Facebook

White Claw

13 Reactions • 0 Comments • 1 Shares

Don’t tell my boss though 💫 #whiteclaw #summer #vibes

Engagement Total

Engagement Rate

<0.01%

View On Facebook

Aguardiente Nectar

8 Reactions • 5 Comments • 1 Shares

El Último Baile Tour de @silvestredangond y Juancho De La Espriella está cerca y tú puedes vivirlo en primera fila 🕺🏼🔥 Solo tienes que: 🔍 Buscar todas las botellas de NECTAR Sugar Free 🗨️ Comentar cuántas veces encontraste la botella 📲 Seguirnos en @aguardientenectar_oficial ¡Y listo! Entras a participar por boletas dobles pa’ este fiestón que nadie se …

Engagement Total

Engagement Rate

<0.01%

View On Facebook

Night Shift Brewing

12 Reactions • 0 Comments • 0 Shares

Looking for Boston’s best patio, start (and stay) at Lovejoy. . . . . . #NIGHTSHIFT #nightshiftbrewing #nightshiftbrewery #lovejoy #lovejoywharf #craftbeer #boston #bostonma

Engagement Total

Engagement Rate

0.03%

View On Facebook

Twitter

Top-Performing Posts

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