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Why Rival IQ
Free Tools
- Head-to-Head Reports
  - Instagram
  - Facebook
  - Twitter
  - TikTok
- Live Benchmarks
  - Alcohol
  - Retail
  - Higher Ed
  - Skincare
  - Makeup
  - Sports Teams
  - Nonprofits
  - All Industries…
Resources
About
Pricing
Free Trial
Log in

Live Social Media Benchmarks for
Skincare

On social media, skincare brands know how to engage their fans: showing off the natural beauty of healthy, well-cared-for skin.

In the Past 30 Days...

POSTS PER company
PER WEEK

11.6

ENGAGEMENTS
PER POST

1.53k

ENGAGEMENT RATE
PER POST

0.16%

In the last 30 days, the average company in this landscape has grown their audience by <0.1%. LANEIGE grew faster than everyone else, with 1.6% growth! On average, each post in this landscape earns more than 1.53k engagements. LANEIGE is topping the charts with more than 5.30k engagements per post on their 80 posts in the last 30 days.

Skincare Brands in this Landscape

Clinique

Clinique

15.9M Followers

0.03% Engagement Rate

Neutrogena

Neutrogena

6.64M Followers

0.06% Engagement Rate

Kiehl's

Kiehl's

5.12M Followers

0.09% Engagement Rate

Drunk Elephant

Drunk Elephant

3.45M Followers

0.04% Engagement Rate

Origins

Origins

2.80M Followers

0.03% Engagement Rate

LANEIGE

LANEIGE

2.73M Followers

0.53% Engagement Rate

Fresh Beauty

Fresh Beauty

1.83M Followers

0.03% Engagement Rate

Tatcha

Tatcha

1.80M Followers

0.20% Engagement Rate

Kate Somerville

Kate Somerville

564k Followers

0.49% Engagement Rate

Key Trends for Skincare

User-Generated Content
Many of this year’s top 10 makeup Facebook posts featured UGC, which is no surprise in such an influencer-driven industry. Read the full report »

Holidays
Almost 90% of beauty brands mentioned or hashtagged holidays in their Instagram posts this year, like #InternationalWomen’sDay and #MothersDay. See more skincare trends »

Want to analyze this landscape in Rival IQ?

Start a 14-day free trial

Instagram

Popular Hashtags

#SPF

3 Companies Using

Top-Performing Posts

LANEIGE

10.4k Likes • 195 Comments

Who wants FREE ice cream this weekend? ✨🍧👀 Celebrate National Ice Cream Day with us on July 20th as we launch our NEW Rainbow Sherbet Lip Sleeping Mask inspired by the iconic Baskin-Robbins flavor! Get the inside scoop below: 🗓️ Sunday, July 20 📍Times Square 45-46 Plaza (out front of Sephora) 1535 Broadway, New York, NY 10036 ⏰11 AM …

Engagement Total

10.6k

Engagement Rate

0.74%

View On Instagram

LANEIGE

7.24k Likes • 3.27k Comments

🍨 LANEIGE X BASKIN-ROBBINS #GIVEAWAY! Quench your lips with a scoop of sweet, fruity Rainbow Sherbet-scented lip Moisture—plus a scoop of the real deal (all year round)! 🍨 Two lucky winners will score the ultimate summer treat because you deserve something sweet this season. HOW TO ENTER: 🍨 FOLLOW laneige_us & baskinrobbins 🍨 LIKE, SHARE, and SAVE this post 🍨 …

Engagement Total

10.5k

Engagement Rate

0.74%

View On Instagram

Tatcha

2.36k Likes • 137 Comments

Last night celebrating the launch of our Dewy Milk Moisturizer 💜✨

Engagement Total

2.50k

Engagement Rate

0.18%

View On Instagram

Drunk Elephant

2.38k Likes • 23 Comments

The fashion cycle shortens every year—keep it. #DEsays via saralememe (via X)

Engagement Total

2.40k

Engagement Rate

0.12%

View On Instagram

Clinique

1.64k Likes • 51 Comments

Does 3-Step create great skin? Can’t argue with these results. One look at these faces*, and it’s no surprise that 3-Step is—and always has been— 👩‍⚕️ Dermatologist developed. 🧪 Allergy tested. 🚫 Fragrance free. #Clinique #3Step #DermatologistDeveloped #AllergyTestedFragranceFree *Real consumers have been compensated for sharing their stories.

Engagement Total

1.69k

Engagement Rate

0.04%

View On Instagram

Tatcha

867 Likes • 33 Comments

Your summer ritual ft. Dewy Milk Moisturizer 🤍 Discover yours with our Ritual Finder at Tatcha.com.

Engagement Total

900

Engagement Rate

0.07%

View On Instagram

Drunk Elephant

783 Likes • 28 Comments

Chronically chapped, flaky lips? Your problems have been salved. Plump-C Lippe Mask puts three key skincare ingredients into one petite pot for a daily lip treatment that addresses chronic dryness, uneven texture, and deepening lines.

Engagement Total

811

Engagement Rate

0.04%

View On Instagram

Neutrogena

725 Likes • 31 Comments

All we need rn is warm weather, a cool beverage and Ultra Sheer Sunscreen 💛

Engagement Total

756

Engagement Rate

0.08%

View On Instagram

Kiehl's

288 Likes • 15 Comments

"So basically this is a 3-in-1 Acne Cleanser that’s not gonna dry you out but its gonna get rid of your blemishes”…well yes. How: 🖤Salicylic acne = fights acne 🖤Charcoal = removes impurities 🖤Centella = calms skin Available to shop NOW in-store and online at ulta.com ultabeauty KiehlsPartner: goobigubbi

Engagement Total

303

Engagement Rate

0.03%

View On Instagram

Fresh Beauty

172 Likes • 31 Comments

Wake up easy with Black Tea Renewal Serum. A few drops is all it takes to start your day off right.

Engagement Total

203

Engagement Rate

0.02%

View On Instagram

Origins

105 Likes • 3 Comments

Summer checklist: ✨ sunglasses ✨ towel ✨ SPF ✨ your Origins glowy favorites 🧡 📸 Credit: mj_kroeger #GinZing #SPF #Origins #DiscoverOrigins

Engagement Total

108

Engagement Rate

0.02%

View On Instagram

Kate Somerville

59 Likes • 7 Comments

Bag charms of the season: A labubu + our susan_alexandra beaded case for our HydraKate SPF Drops🌞🩵 Whenever you leave your house this summer, make our HyrdraKate Illuminating SPF 50+ Drops your BFF👯‍♀️ 🌞 It protects with 24.5% Non-Nano Zinc Oxide, forming a physical barrier that reflects harmful UV rays 💧 Ectoin soothes, hydrates and shields skin from …

Engagement Total

Engagement Rate

0.02%

View On Instagram

Facebook

Post Type Breakdown

23% Video

<0.01% Engagement Rate

71% Image

0.01% Engagement Rate

6% Other

0.05% Engagement Rate

Top-Performing Posts

LANEIGE

181 Reactions • 19 Comments • 7 Shares

So good, you’ll want a double scoop 🌈️🍨 #1 on your lips, 3 years in a row*- now in refreshing, fruity Rainbow Sherbet inspired by Baskin-Robbins 🌈🍨 Rainbow Sherbet Lip Sleeping Mask is now available to purchase on @sephora, #sephora @kohls, at us.laneige.com, & via the link in bio ✨ *Source: Circana, LLC, US Prestige Beauty Total Measured …

Engagement Total

207

Engagement Rate

0.09%

View On Facebook

LANEIGE

179 Reactions • 12 Comments • 0 Shares

Our new Baskin-Robbins Rainbow Sherbet Lip Sleeping Mask is here🍨🌈 (and it even comes with the iconic mini pink spoon applicator🥹) Get it exclusively on the Sephora App 7/14 and at Sephora and Sephora at Kohl's 7/15!

Engagement Total

191

Engagement Rate

0.08%

View On Facebook

LANEIGE

137 Reactions • 10 Comments • 0 Shares

We really ate with this one (we know 😉) The crossover you didn’t know you needed! Laneige x @baskinrobbins + @sydney_sweeney brings you the lippie you’ll be reaching for all summer, Rainbow Sherbet Lip Sleeping Mask 🍨🌈 First dibs ✨TOMORROW✨ 7/14 exclusively on the @sephora app, and 7/15 on @sephora and us.laneige.com

Engagement Total

147

Engagement Rate

0.06%

View On Facebook

LANEIGE

128 Reactions • 3 Comments • 2 Shares

Engagement Total

133

Engagement Rate

0.06%

View On Facebook

LANEIGE

75 Reactions • 9 Comments • 4 Shares

Generosity looking different in scoops 😅🍨 The NEW Rainbow Sherbet Lip Sleeping Mask, featuring a spoon applicator inspired by Baskin-Robbins comes to the @sephora app tomorrow & 7/15 in Sephora stores/on site and us.laniege.com✨

Engagement Total

Engagement Rate

0.04%

View On Facebook

Tatcha

75 Reactions • 4 Comments • 0 Shares

Your summer ritual ft. Dewy Milk Moisturizer 🤍 Discover yours with our Ritual Finder at Tatcha.com.

Engagement Total

Engagement Rate

0.03%

View On Facebook

Kiehl's

63 Reactions • 1 Comments • 3 Shares

You don’t have BAD skin, you have SKIN. Imperfections are real, caused by factors sometimes out of our control. This is your sign to give your skin a break, and embrace your natural glow 🤍

Engagement Total

Engagement Rate

<0.01%

View On Facebook

Tatcha

46 Reactions • 1 Comments • 1 Shares

Dewy Skin, your way. 💜 Dewy Skin Cream: rich and plumping for normal to dry skin. 💜 Dewy Milk Moisturizer: weightless and oil-balancing for combination to oily skin. Which formula is your perfect match? Discover them now @ultabeauty

Engagement Total

Engagement Rate

0.02%

View On Facebook

Tatcha

40 Reactions • 3 Comments • 0 Shares

Last night celebrating the launch of our Dewy Milk Moisturizer 💜✨

Engagement Total

Engagement Rate

0.02%

View On Facebook

Kiehl's

27 Reactions • 1 Comments • 2 Shares

Engagement Total

Engagement Rate

<0.01%

View On Facebook

Tatcha

22 Reactions • 0 Comments • 2 Shares

Last night celebrating the launch of our Dewy Milk Moisturizer 💜✨

Engagement Total

Engagement Rate

<0.01%

View On Facebook

Kate Somerville

7 Reactions • 0 Comments • 0 Shares

Our HydraKate Illuminating SPF 50+ Drops aren’t just SPF – they’re your secret weapon for a glowy, blurred base before makeup💫 Expect a radiant finish that grips your makeup while giving your skin daily protection🌞 Why these drops are a non-negotiable this summer: ✨ Packed with 24.5% Non-Nano Zinc Oxide, one of the highest on the market, …

Engagement Total

Engagement Rate

<0.01%

View On Facebook

Twitter

Top-Performing Posts

Kiehl's

4 Likes • 2 Retweets

You don’t have BAD skin, you have SKIN. Imperfections are real, caused by factors sometimes out of our control. This is your sign to give your skin a break, and embrace your natural glow 🤍 pic.x.com/fOQdFR3yV7

Engagement Total

Engagement Rate

<0.01%

View On Twitter

Kiehl's

1 Likes • 0 Retweets

Engagement Total

Engagement Rate

<0.01%

View On Twitter

TikTok

Popular Hashtags

#skincare

3 Companies Using

#amazon

3 Companies Using

#primeday

3 Companies Using

#LoveIsland

3 Companies Using

Top-Performing Posts

LANEIGE

13.5k Likes • 750 Comments • 1.76k Shares

NEW! RAINBOW SHERBET LIP SLEEPING MASK 💖 Introducing the limited edition Laneige summer lip mask you’ve all been waiting for... inspired by the classic Baskin-Robbins flavor! 🌈️ Marbled with Orange, Pineapple, & Raspberry scents just like the flavor 🥄 Includes the iconic mini pink spoon applicator inspired by Baskin-Robbins 💦 8-hr hydration in every sweet …

Engagement Total

16.0k

Engagement Rate

1.52%

View On TikTok

LANEIGE

8.30k Likes • 1.47k Comments • 352 Shares

🍨 LANEIGE X BASKIN-ROBBINS #GIVEAWAY! ️ Quench your lips with a scoop of sweet, fruity Rainbow Sherbet-scented lip Moisture—plus a scoop of the real deal (all year round)! 🌈✨ Two lucky winners will score the ultimate summer treat because you deserve something sweet this season. HOW TO ENTER: 🍨FOLLOW @laneige_us & @BaskinRobbinsUS 🍨LIKE + SAVE …

Engagement Total

10.1k

Engagement Rate

0.96%

View On TikTok

Kate Somerville

348 Likes • 20 Comments • 8 Shares

pls tag the people's princess🏝️👑 @Amaya🩰🍒💕🫧 #katesomerville #LoveIsland #loveislandusa #amayapapaya

Engagement Total

376

Engagement Rate

0.28%

View On TikTok

Clinique

301 Likes • 16 Comments • 15 Shares

this cherry coded shade hits on *everyone* 🍒 pop lipstick in cherry pop 👇 🍒the perfect shade for a bold summer look 🍒looks fab on a wide range of skin tones 🍒ultra-pigmented with color-true, 8-hour wear 🍒glides on smoothly + feels comfortable all day all clinique makeup: 👩‍⚕️ dermatologist tested 🧪 allergy tested 🚫 fragrance …

Engagement Total

332

Engagement Rate

0.17%

View On TikTok

Tatcha

267 Likes • 27 Comments • 13 Shares

Almost too cute to eat 🥹🫶

Engagement Total

307

Engagement Rate

0.19%

View On TikTok

Tatcha

258 Likes • 32 Comments • 14 Shares

which tatcha treasure would you try to win first?

Engagement Total

304

Engagement Rate

0.19%

View On TikTok

Kiehl's

223 Likes • 64 Comments • 1 Shares

All in a days work #spf50 #spf #sunscreen #socialmediamanager

Engagement Total

288

Engagement Rate

0.13%

View On TikTok

Drunk Elephant

227 Likes • 16 Comments • 6 Shares

Mystified by moisturizer? Here you go!

Engagement Total

249

Engagement Rate

0.02%

View On TikTok

Clinique

177 Likes • 6 Comments • 13 Shares

papaya with a little black honey 🖤 hannah wears 👇 🖤 pop lip + cheek oil in black honey 🖤 all about shadow octet in black honey 🖤 high impact gel tech eyeliner in black honey 🖤 high impact mascara in black honey all clinique makeup: 👩‍⚕️ dermatologist tested 🧪 allergy tested 🚫 fragrance free …

Engagement Total

196

Engagement Rate

0.10%

View On TikTok

Drunk Elephant

130 Likes • 23 Comments • 6 Shares

I couldn’t help but wonder, had the Suspicious 6 been the big problem all along?

Engagement Total

159

Engagement Rate

0.01%

View On TikTok

Neutrogena

52 Likes • 6 Comments • 2 Shares

When your SPF is your BFF and you have nothing but good things to say 💛 Stay covered with proven protection from our Beach Defense #Summer #suncare #spf #beach

Engagement Total

Engagement Rate

0.03%

View On TikTok

Fresh Beauty